In order to capture authentic and meaningful moments that will best tell a story, I work with a small, unobtrusive HD camera. This allows me to be more conversational in my interactions and more reactive and fluid in my movements. Depending on the project, I try to shoot and edit on a video journalist’s schedule: 1-2 days per short video.
An online video short has contextual information that helps its findability on the web. Descriptive text, meta-tags, and proper placement on various social networking platforms are parts of an overall strategy of reaching communities of common interest. These are not after-thoughts, but fully integrated into production and post-production.
Communication technologies are changing faster than at any time in human history. The good news is that the changes will help individuals and organizations connect in rich and meaningful ways. I specialize in designing and implementing social media strategies for arts, cultural and humanities- based organizations.
The growing popularity of GPS phones makes geographic meta-data another important factor in findability and discoverability. I design mobile-friendly websites and locative video experiences, such as walking tours, that are geotagged for popular mobile applications.
Please contact me for more information:
Will Luers
wluers(at)gmail.com
503-975-3254
Portland, Oregon